Netherfield Cricket Club will celebrate 125 years of The Club’s existence. The first 100 years were acknowledged with a benefit game in 1993 for Damien D’Olivera & Martin Weston from Worcestershire County Cricket Club. The late Peter Hull who was a great friend of Basil D’O’Olivera had organised the whole day and provided the necessary sponsorship.
The whole of the County 1st XI squad turned up including Graeme Hick, Phil Newport, Richard Illingworth and Steven Rhodes along with the beneficiaries and Ian Botham made an appearance on his way back from a Pro-Am golf competition in South Wales.
Unfortunately, it rained hard, but despite the weather the County boys held a quiz and a Q & A session to keep everyone entertained for the afternoon. In truth they were fantastic and a great advert for their County.
Later in the season a further celebration game was held, a club team facing a team of Professional cricketers from around the Leagues with the star attraction being Denis Lillee, the legendary Australian fast bowler.
The Club are planning a variety of events throughout the season, with further details to follow. Netherfields First Team will begin the defence of their title with an away game at Fleetwood.
All the clubs taking part in this year’s Palace Shield competition have had their online and social media efforts reviewed by a company called Waffle. They produced a “would be” standings table made up of two tiers showing 33 of our clubs.
As part of a study they have been working on, which currently consists of over 600 UK cricket clubs, recording statistics like number of followers, number of tweets, months on twitter, whether the club has an Instagram account, and how mobile friendly their website is (amongst other stats). This information combines to create a score for each club out of 5.
The best club in the country at the moment, within the 600+ cricket clubs involved in the study so far, is Harlestone Cricket Club from Northamptonshire. They clocked 3.9 stars.
The standings are below:
Teams whose 1st XIs don’t play in the Palace Shield have been omitted from the standings, so too have clubs who didn’t have a Twitter account at all.
Waffle are on a mission to help cricket clubs embrace technology, starting with social media and website tips and help. Their business is split into two sections. The first helps clubs understand how effective their work on social media and online is. The second is a product that allows clubs to easily live stream footage of their matches, which Waffle sees as the future of amateur cricket clubs.
You can connect with Waffle on Instagram (@wafflesport) and Twitter (@wafflesportuk).
To sign up your interest in the Live Streaming device, you can sign up at www.wafflesport.com.
They also have an interesting blog combining cricket, tech, social media and fun at www.wafflesport.wordpress.com.
Are you in charge of your cricket club’s Twitter account? You may be posting far too much, or worse, far too little.
Many cricket clubs these years have appointed someone with the proud job of owning the club’s Twitter account. A poisoned chalice for many as it can take a lot of personal time to craft informative, interesting, funny and timely in 280 characters.
It’s also a relatively unnoticed job amongst other members of the club won’t really notice, or appreciate the amount of time that goes into keeping it up to date.
But, undercooking or indeed overcooking your tweets might be damaging the efforts you’re putting in, a recent Waffle study of over 580 UK cricket clubs’ Twitter accounts has shown.
When comparing the numbers of followers the clubs that we included in the study, with the amount of times they tweet every month, there is a clear sweet spot to gain the most followers for your efforts.
Why are followers so important?
The more followers you have, the more impressions your tweets will have. This means that you more people are reading, interacting and looking at any media you are posting. This is important for the commercial side of your cricket club. When you run money raising events – you’ll want people to turn up. When you try to attract shirt sponsors to your club, having a large audience base will help to entice businesses to front up with cash. But, it’s also nice if the tweet you send out about Jack scoring a 32 ball 50 gets 100 re-tweets!
Into the statistics
The graph above shows how the clubs in our study mapped out when we combined number of tweets per month and the number of followers that each account had. The grey line shows the trendline through the data.
It would appear that tweeting between 75 and 100 times a month will bring the greatest reward in the form of followers. Tweeting more often appears to show a decline in the number of followers for these accounts.
Why is this? Well, for active users of Twitter, the psychology is one of searching for new information, and something called a ‘variable reward’ is needed to keep users interested. You can read more about this here. Seeing countless posts from your club’s account clogging up their search for new information (particularly if what you’re posting is formulaic and similar to what you always post), followers will get fed up and unfollow you.
Posting twice a day with well crafted and thought out tweets, with a little more of a flurry on a Saturday to keep followers up to date with latest scores seems to be the perfect amount.
On the 16th January 2018 Lancashire Sport Partnership (LSP) will be hosting an event at UCLAN (Preston) to outline how LSP can support and work with your club.
Each club will have an allocation of 2 places and it is recommended 1 coach and 1 operational/committee attend.
Good wishes this Christmas to all our clubs and their members and our umpires and officials
Thank you for your considerable efforts supporting our competition which I hope will lead to further success for you all in 2018
Peter Metcalf MBE
Dear Club Contact,
Please attached the ECB Small Grant Scheme 2018 - Application Form & Guidance Notes Clubs along with a short summary of the scheme which is now open for applications.
In 2018, the ECB Small Grant Scheme aims to support the ECB’s National Programmes - Get the Game On, All Stars Cricket, Women’s Cricket and U19 Club T20.
Priority will be given to applications from Affiliated Cricket Clubs actively engaged with these programmes. All projects will assist Clubs to make small changes to improve their long-term sustainability by increasing the number of games played, offering either improved family friendly social facilities, improved changing facilities for women cricketers or enabling great events for the U19 Club T20 Competition.
The scheme aims to make an impact in the 2018 season, therefore, the scheme has a quick turn-around time to ensure Clubs get the maximum benefit from the funding.
- The scheme is now OPEN and will CLOSE on Friday 23rd February 2018. Any applications received after this date, submitted incomplete or incorrectly will NOT be processed.
- The LCF will then undertake a decision making process and submit the recommended applications to the England & Wales Cricket Board (ECB) for processing no later than Friday 23rd March.
- Successful Clubs will be expected to complete the project/purchase within 4 months of the date of the offer letter being sent.
- Please consider that the LCF have a limited budget towards the overall scheme in 2018 and many clubs may not be successful.
- Please POST your application along with two official ‘like for like’ quotations (from different Suppliers) to: James Cutt (Address Below)
Please ensure you Read the Guidance Notes carefully before submitting your application.
If you have any doubt about the project eligibility once you have read the documents please give me a call, ideally now early in the New Year.
Club & Community Cricket Manager (North)
Lancashire Cricket Foundation
Emirates Old Trafford
Manchester M16 0PX
M: 07595 520536