How does your club compete on Social Media?

  • Friday, 05 January 2018 13:21
  • Published in League News
  • Read 713 times


All the clubs taking part in this year’s Palace Shield competition have had their online and social media efforts reviewed by a company called Waffle. They produced a “would be” standings table made up of two tiers showing 33 of our clubs.wafflelogo

As part of a study they have been working on, which currently consists of over 600 UK cricket clubs, recording statistics like number of followers, number of tweets, months on twitter, whether the club has an Instagram account, and how mobile friendly their website is (amongst other stats). This information combines to create a score for each club out of 5.

Norcross tipped Garstang to the top spot after making effective use of Instagram and promising website & app partner “Team App”, which supported a more than useful Twitter account. Norcross have gone one step further to stretch the lead by deploying Waffle’s free online survey, which seeks to understand what club members really think of the attitudes towards tech at Norcross. The results of which will boost their score overall. This service is available free for your club, too. You can email This email address is being protected from spambots. You need JavaScript enabled to view it. to get started.

The best club in the country at the moment, within the 600+ cricket clubs involved in the study so far, is Harlestone Cricket Club from Northamptonshire. They clocked 3.9 stars.

The standings are below:

Teams whose 1st XIs don’t play in the Palace Shield have been omitted from the standings, so too have clubs who didn’t have a Twitter account at all.




Waffle are on a mission to help cricket clubs embrace technology, starting with social media and website tips and help. Their business is split into two sections. The first helps clubs understand how effective their work on social media and online is. The second is a product that allows clubs to easily live stream footage of their matches, which Waffle sees as the future of amateur cricket clubs.

You can connect with Waffle on Instagram (@wafflesport) and Twitter (@wafflesportuk).

To sign up your interest in the Live Streaming device, you can sign up at

They also have an interesting blog combining cricket, tech, social media and fun at


Are you in charge of your cricket club’s Twitter account? You may be posting far too much, or worse, far too little.

Many cricket clubs these years have appointed someone with the proud job of owning the club’s Twitter account. A poisoned chalice for many as it can take a lot of personal time to craft informative, interesting, funny and timely in 280 characters.

It’s also a relatively unnoticed job amongst other members of the club won’t really notice, or appreciate the amount of time that goes into keeping it up to date.

But, undercooking or indeed overcooking your tweets might be damaging the efforts you’re putting in, a recent Waffle study of over 580 UK cricket clubs’ Twitter accounts has shown.

When comparing the numbers of followers the clubs that we included in the study, with the amount of times they tweet every month, there is a clear sweet spot to gain the most followers for your efforts.

Why are followers so important?

The more followers you have, the more impressions your tweets will have. This means that you more people are reading, interacting and looking at any media you are posting. This is important for the commercial side of your cricket club. When you run money raising events – you’ll want people to turn up. When you try to attract shirt sponsors to your club, having a large audience base will help to entice businesses to front up with cash. But, it’s also nice if the tweet you send out about Jack scoring a 32 ball 50 gets 100 re-tweets!

Into the statistics

Screen Shot 2018-01-04 at 00.35.28

The graph above shows how the clubs in our study mapped out when we combined number of tweets per month and the number of followers that each account had. The grey line shows the trendline through the data.

It would appear that tweeting between 75 and 100 times a month will bring the greatest reward in the form of followers. Tweeting more often appears to show a decline in the number of followers for these accounts.

Why is this? Well, for active users of Twitter, the psychology is one of searching for new information, and something called a ‘variable reward’ is needed to keep users interested. You can read more about this here. Seeing countless posts from your club’s account clogging up their search for new information (particularly if what you’re posting is formulaic and similar to what you always post), followers will get fed up and unfollow you.

Posting twice a day with well crafted and thought out tweets, with a little more of a flurry on a Saturday to keep followers up to date with latest scores seems to be the perfect amount.


Rate this item
(0 votes)
Alex Diver

Palace Shield Executive

ECB Club Support

The ECB have set up a resource base to support clubs as they look to develop a gateway to the self-help support resources available to help cricket clubs meet the ever changing demands and challenges they face.


ECB263 Club Support Banner ad 468x60 AW